In today's era, with how the internet and social media becoming more of a part of our everyday lives, it was only a matter of time before companies from all over would join the table and find a way to reach out to potential customers. Oftentimes, they hire tech savvy individuals who are versed in social media to assist in this endeavor. To help explain further , I have decided to use the gaming and entertainment company Nintendo as an example.
For over 130 years, Nintendo has constantly found new ways to provide quality entertainment to individuals in Japan and later expanded to Korea, Hong Kong, North America, Europe, and Australia.(https://www.nintendo.co.jp/corporate/en/offices/index.html) From a simple Hanafuda Card Company, to one of the most famous gaming giants known today, Nintendo has set the curve in terms of technological development and is constantly adapting for its customers. Its corporate website provides an overview of the company as a whole as well as contact information and lists the social media outlets that they utilize for communication. (https://www.nintendo.com/about/prcontact/)
On the homepage of the company's main website, the very top appears to show one of its featured products. Upon scrolling down, you're greeted with an option to access their online store, which sells merchandise ranging from the latest games, the Nintendo Switch, accessories, clothing, etc. And finally, below the online store is the company's news section, relating to its games as well as upcoming events. (https://www.nintendo.com/whatsnew/) The site is well-organized and easy to navigate.
The business does a great job at communicating its online identity, presenting itself as a welcoming presence that has gone out of its way to promote not only its products, but also advertise and sponsor company related events, such as tournaments, expos, and other pieces of media that people of any age can enjoy.
In terms of improvement, there's not much I can really say at least in terms of communications other than for the company to keep doing what they've been doing since they were founded in 1889, and that is adapt and keep the customer happy and entertained. Who knows? Perhaps they'll outshine Disney one of these days. After all they already appear to have a theme park.
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